After writing my first 3-4 blog posts I almost gave up. I just wasn't seeing the results that I thought I would. I was still cold calling a ton and leaving voice mails. My conversion rates on cold calls were less than 3%. After all I was calling on sales managers and sales operation folks who use Salesforce.com. I was asking if they would be interested in installing our free sales leaderboard app available on the AppExchange? Rejection was high because at the time we were the only company offering this type of application and trying to bring a new app to market. I decided to stick with blogging and proceeded to write 4 new blog post. The result was an additional 100 Twitter followers, 50 new LinkedIn connections and 5 new sales leads! People also started commenting on my blogs which gave me the green light to initiate conversation. Bottom line: blogging works!
In summary blogging works if you stick with. It's been a proven stress reliever for me personally. I encourage you to give it a shot and not to give up after your first few posts.