#9 – Collecting business cards in a fish bowl does not mean you’re collecting sales leads.
#8 – Wi-fi services cost $200/day.
#7 – Your main role is to giveaway pens, stress balls, smart phone holders and coffee mugs. Did I miss anything?
#6 – Talking to people hung over who have ZERO interest in your products or services is painful.
#5 – Waving to people uncomfortably as they walk by your booth is lame.
#4 – Scanning attendee’s badges to build a “list of leads” is not really building a list of leads.
#3 – You have to fly cross country to build a trade show booth to then only take it apart and package it up again.
#2 – You have to talk to people who only visit your booth to get your free giveaway.
#1 – When you get back to the office you have to answer the question, “how was the show?” at least 20 times!
Feel free to add to the list.