I think most reviews these days are fluff. In my humble opinion, I would bet at least 50% of all app reviews these days are favors. How else would a company with half our customer base have 20 times more app reviews than we do? Perhaps I am being ignorant here. For me it truly is a head scratcher. Your feedback on this topic is appreciated but for now I broke it down into three possibilities.
1.) Companies incentivize users to leave reviews.
2.) Companies have their friends and family leave reviews.
3.) Companies ask their employees to leave app reviews on their behalf.